Why should you have video on your website? Perhaps the simplest explanation is that often pictures and text alone aren’t enough to tell a complete story. Even the most carefully chosen pictures and images and the best copy can only partially communicate your brand, demonstrate your products, or evoke an emotional response in your visitors.
Here are the three ways video can enhance your website.
Video can capture a story in a way that photos or images alone can’t. While photos are 2-dimensional, video adds many more dimensions, including sound, light and movement.
For the RE/MAX Abbotsford website, capturing the spirit of this Fraser Valley community was a top priority. The job of a RE/MAX realtor is to find clients a home in an area that will suit their lifestyle, personality and budget. They want their customers to feel comfortable and at ease with the location they’ve chosen to live.
Our video successfully showcases the warmth, friendliness and diversity of Abbotsford that dozens of pictures alone couldn’t achieve. Using music, panoramas, and vignettes, our video provides visitors to the RE/MAX website an authentic experience and flavour for the Abbotsford community.
Another reason why you should consider using video on your website is to increase the amount of time that a client spends on your pages, also known as “stickiness”.
Video is particularly effective if your product is difficult to explain, or is rich in features. For many, a page dense with copy isn’t appealing and they’re apt to click away. Video, on the other hand, is an easy way for your visitors to absorb and understand complex content.
For iON Security Products, a company known for its concealed wireless transmitters, we produced a high-definition video that showcases their wireless sensors’ most compelling features to pique visitor interest. The video also has a strong call to action, inviting customers to learn more about iON products.
With video, you can choose what’s shown, and how and when it’s presented, and provide just enough information to get visitors interested in discovering more about your company and your products.
Next to Google, YouTube is considered the second largest search engine. More and more people want to have information served to them “on a platter,” rather than scouring through page after page on your website to learn about what you offer.
Using video that is posted on YouTube, and tagged with strategic and relevant keywords, you can drive more traffic to your website. Rather than pushing information at customers, videos can “pull” visitors to a site with content that is relevant and meaningful to them.
Are you doing all that you can to reach you customer? If video is not yet in your marketing mix, we can help.